Vitamin Sea SUP Yoga is the Maldives first and only stand-up paddle boarding (“SUP”) yoga school. They are in the health and wellness niche and their mission is to expose women to the physical and mental health benefits of SUP Yoga along with the beauty of the Maldives islands. They aim to have women complete classes and retreats with a renewed sense of energy and deeper sense of self-connection.

Services they provide: SUP yoga classes & 7-day retreat (yoga, healthy eating, meditation classes and adventure activities). Their buyer persona is: American and European women (ages 32-50) who high-powered corporate positions. They are ideally visiting the Maldives and are seeking a vacation refuge in the luxury villas.

Insights: This palette was inspired from various tones on the moodboard. Berry red for the best berry smoothies, and the rest are beachy hues – reminding people of sand, water, and sky. Madina Script gives a stylish brush look and Dense brings a tall slender look to the writing. Ad images of women in deep meditation and the beautiful Maldives hope to make people book a trip immediately.

Branding Colors and Fonts:

Moodboard Collage (design inspiration):

Business card design:

Facebook/Instagram ads
(awareness, consideration, purchase/loyalty):