Fit+Full Co. is in the meal planning niche geared towards busy entrepreneurs who don’t have time to cook and meal-plan every week, but understand the importance of health and nutrition. They provide a solution to being healthy on the go. Their product, “The Easy Entrepreneur Guide To Meal Planning” has a 60 page downloadable meal plan guide which includes 30 days of meal plans for breakfast, lunch and dinner along with printable grocery lists. Their coaching service includes an initial 45 minute call with a nutritionist expert to find out what’s working and what’s not in their current diet and how to fit a new plan into their entrepreneur life.

Insights: The palette was inspired by the landing page taco picture – we loved the tropical vibes that it gave off! Green signifies renewal and is great for food-based services, orange is light but energetic and inviting, brick adds a layer of passion for your entrepreneurial lifestyle. Lato is a versatile font, and Yellowtail brings in a tropical kick to the headings!

Branding Colors and Fonts:

Landing Page links to PayPal checkout page.
Consultation Page links to Calendly link: