AmorSui Clothing

“Akshita is really organized and eager to learn. She had successfully led strategic planning for four of AmorSui’s social media accounts during her internship period as a social media marketing assistant. Her creativity and perspective have helped us maintain visibility throughout all channels during her tenure. We are grateful for her help, and would love to work with her again.”

Beau Wangtrakuldee, Founder & CEO of AmorSui

AmorSui is the first line of apparel made to match the unique demands and dynamic lives of women in STEM. Engineered for durability, designed for comfort, and styled for beauty, this everyday wear brand empowers women to confidently blaze their own path in STEM. Inspired by an unexpected chemical spill accident, AmorSui was designed collaboratively by women scientists and fashion designers.

As a part of AmorSui, I was a Social Media Assistant for a few months. My main responsibilities included posting on their Instagram (posts and stories), LinkedIn, Twitter, and Facebook. (I created the LinkedIn page for them!) Additionally, I conducted a giveaway, helped with their brand ambassador program, reached out to people on social media channels, and explored ways to grow their following. Follow their social media handles! Website | Instagram | LinkedIn | Twitter | Facebook

They wanted the brand to exude a modern, minimalistic, chic feel, so they used black, light grey, and cream with occasional accents of red and navy blue. Fonts Playfair Display and Lato gave a professional look to their content with a touch of Playlist Script here and there. I’ve worked in the medical device industry and know the style of copy their ideal customer would like. My design inspiration for social media posts was a combination of other clothing brands’ content, AmorSui’s photoshoots, various articles found online, and Canva!

Below is a sample of posts I created/posted for the various platforms:

Visual Portfolio, Posts & Image Gallery for WordPress