Elle Airlines is the first airline of its type and the owners need help bringing their chic, sophisticated, female-focused airline for business owners to life, breaking the mold of the traditional airline look. They offer one-way and round trip flights to all major airport hubs around the world. Their buyer persona is female business owners between the ages of 25 – 48 years old who are frequent travelers (business trips or pleasure). They appreciate an enjoyable, comfortable, and productive experience as well as style and quality design in the brands/products they use. They will be initially focused on marketing to the United States, Australia and the United Kingdom.

Upon boarding, all passengers receive a complimentary glass of rose, an inflight beauty kit, plush neck pillow and use of top of the line Bose headphones. Passengers will also have access to book beauty services at our beauty lounge onboard the aircraft including blowouts and non-toxic manicures. Other complimentary items include: free high-speed wifi, food and beverages (wide range of organic, healthy food options and a full-range espresso bar onboard).

Insights: Blush, Misty Rose, and Airy Green helped bring out the female centric aspect of the brand. Dark Navy and Emerald Green helped include a business owner vibe because of the strong dark hues. Playlist Script is also one of our favorite fonts. Josefin Sans paired well with Playlist, giving an overall elegant and stylish look to the copy. The 3 brand pillars, inspired by the moodboard, should be: female-focused, top of the line amenities; revolutionary. (Within these pillars, they can highlight their qualities – chic, sophisticated, stylish, class, and more, but those should be the 3 overarching pillars.)

Based on why Elle Airlines exists, their value proposition would be: “We are the first airline to focus on females, creating a stylish environment and offering them top of the line service that no one can resist”. They could have an podcast featuring interviews with modern businesswomen from around the world, an article series focusing on beauty hacks while traveling, or a blog centered around travel spots that are chic, sophisticated, and comfortable.

Branding Colors and Fonts:

Moodboard Collage (design inspiration):

Boarding Pass Mockup:

Luggage Tag and Airplane Tail Mockups:

Facebook/Instagram ads
(awareness and loyalty stages):